Digital marketing

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Digital marketing

As the Marketing landscape revolutionizes through its ‘Digital’ journey it is imperative that we keep pace with the emerging dynamics. Prosoft Advisory’s Digital Marketing Solutions is a highly interactive arm that enables your digital transformation through integrated digital strategies and builds digital relationships that truly connect with ‘Customer Experience’.

A superior understanding of the customer’s pulse across touch-points and time helps us improve your reach & relevance. Covering strategic high ground we connect & collaborate with your marketing and commerce teams to define critical capabilities demonstrating significant ROI from your marketing investments.

Our proven range of digital marketing point solutions contribute significantly in increasing web traffic, global content migration, A/B testing, buyer behaviour analytics, campaign management & social engagement strategies.

Marketing Automation : Making marketing intelligent. We create, manage, deploy, monitor & analyse your marketing campaigns for maximum impact. Formulate Lead scoring models to push the hottest lead up the funnel. Lead Nurturing to enable Revenue Performance Management.

Social Media Marketing : Social Listening and engagement strategy to increase your reach. Conduct sentiment monitoring and analyzing exercises to improve your brand recognition.

Web Analytics :

Measuring, collecting, analysing and reporting of web data to understand buyer behaviours and help you take ‘insightful’ decisions for your online marketing strategies. Improving channel effectiveness and conversion of goals most relevant to you.

CRM :

Manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving customer experience and enabling customer retention. Integrating the CRM back with the marketing automation tool and content management tools to conduct revenue attribution exercises to measure the ROI of marketing initiatives.
While bringing technology & digital marketing services as a bundled solution we target the following business outcomes -

Business value we deliver

The Business value we deliver can be quantified as follows –

Search Engine Optimisation :

Providing visibility into your competitive landscape and helping you achieve more by spending less. Working through the keywords, on-page and off-page optimization and link building activities to enhance web traffic.

Content Marketing :

A strategic marketing approach to focussing on distributing valuable and relevant content to draw maximum traffic to your site and increase other attributes such as time spent on page, page views etc.